Saffola, Indias custodian of heart health, has ventured into the healthy lifestyle space with content portal. The portal offers a single information-cum-action window to four of the most prevalant medical conditions plaguing urban executives today, viz. Heart conditions, Diabetes, Stress & Hypertension and Weight Control. The portal kicked off its Wellness Centre, with its unique Dial-a-Dietician service, that gives dietary advice over telephone and through e-mail.
The brands caring side is expressed online through a host of in-depth content sections, features and services on a range of health-related issues.
Including calculators and a set of interactive tools that provide tangible and measurable value to the end-consumer. The portals recipe corner presents a comprehensive suite of helathy recipes for meals and snacks, in a selection of Indian and continental cuisine.
A monthly newsletter H-files, brings recipients a compliation of wellness breakthroughs, no-nonsense health articles, effective fitness tips and global health news, right to their mailbox. It will also communicate the brands health-related ground activites with partner organisations in the healthy lifestyle arena.